Nykaa, a leading beauty and lifestyle retailer, has introduced its latest campaign, #JustSayThanks, with the aim of sparking a conversation about women’s responses to compliments. A recent study conducted by Nykaa revealed that a significant 64% of women across India feel uneasy when receiving compliments. Many of them tend to doubt themselves, downplay their achievements, deflect the compliment, reciprocate with another compliment, or simply not believe it altogether.

Nykaa’s #JustSayThanks campaign aims to address this by encouraging women to accept compliments graciously and confidently, without feeling the need to downplay or deflect them. By celebrating the value and beauty of all women, regardless of societal norms or expectations, Nykaa hopes to empower women to embrace their uniqueness and worthiness. Through this campaign, Nykaa seeks to challenge outdated attitudes and promote a culture of positivity and self-assurance among women.

So, the next time someone compliments you, instead of deflecting it, remember to #JustSayThanks! Join the conversation, take Nykaa’s compliment quiz, accept the praise you receive, and stand a chance to win a special surprise