Priyanka Gill Bids Farewell to Kalaari Capital, Launches Lab-Grown Diamond Brand ‘COLUXE’

By Elets BrandStory - 04 February 2025
Priyanka Gill

Priyanka Gill, Co-Founder of the Good Glamm Group and a prominent investor has stepped down from her role as a Venture Partner at Kalaari Capital—just a year after joining the early-stage venture capital firm. In a bold entrepreneurial move, she has announced the launch of her latest venture, COLUXE, a premium lab-grown diamond brand that aims to redefine fine jewellery with sustainability and accessibility at its core.

Priyanka Gill, who joined Kalaari Capital in February 2024, was actively involved in mentoring and investing in emerging startups. However, after a year of working closely with early-stage entrepreneurs, she is returning to her entrepreneurial roots with a focus on sustainable luxury.

Announcing the launch of COLUXE on LinkedIn, she wrote:
Excited to announce my new venture: Coluxe | Conscious Luxury —India’s next-generation lab-grown diamond (LGD) fine jewellery brand! At COLUXE, we’re blending AI-powered customisation, multi-use settings, and immersive experiences to set new global standards in fine jewellery.”

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COLUXE is set to operate in an omnichannel model, offering contemporary designs that span solitaire rings, pendants, earrings, tennis bracelets, and necklaces—all crafted from high-quality, ethically sourced lab-grown diamonds.

Priyanka’s entrepreneurial journey has been nothing short of remarkable. She initially founded POPxo, a digital content platform for millennial women, which later merged with MyGlamm to form the Good Glamm Group—one of India’s most successful beauty and content-commerce ventures. Her deep understanding of digital-first brands, consumer engagement, and storytelling positions COLUXE as a strong contender in the fine jewellery space.

As she embarks on this new journey, industry experts believe her expertise in brand-building, digital commerce, and consumer insights will play a crucial role in shaping COLUXE’s success.

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