In a bold move signaling a significant shift in its branding strategy, global beverage powerhouse Pepsi introduced its new logo worldwide on Friday, marking the first major visual identity alteration in the past 14 years.

The rollout of Pepsi’s new look transcended borders, with the iconic refreshment brand’s revamped logo taking center stage in over 120 markets worldwide. From towering digital installations adorning renowned global landmarks to immersive CGI presentations, Pepsi’s new visual identity was unleashed in a blaze of pulsing electric blue and black, propelling the brand into an exciting new era.

One notable moment in the rebranding campaign was the unveiling of Pepsi’s fresh logo at Mumbai’s Gateway of India, an architectural marvel steeped in historical significance. Here, Pepsi’s digital artwork illuminated the monument, offering spectators a glimpse of the brand’s redesigned visual identity in a cutting-edge CGI presentation.

Speaking on the monumental occasion, Tarun Bhagat, a representative for Pepsi, expressed enthusiasm, stating, “The day has finally arrived! Pepsi has taken over some of the most iconic global locations in over 120 markets to celebrate the rollout of its new visual identity and brand platform.”

Bhagat further elaborated on the global scale of the campaign, highlighting installations at landmarks such as the Nile in Egypt, AlUla in Saudi Arabia, Dubai Eye in the UAE, Pigeon Rock in Lebanon, and Gaddafi Cricket Stadium in Pakistan.

The revamped logo draws inspiration from Pepsi’s rich heritage while incorporating contemporary elements, boasting an updated color palette featuring electric blue and black to infuse a modern twist into the brand’s classic colors.

Initially introduced in the US, Pepsi’s new logo is now making its way across various consumer touchpoints in more than 120 countries worldwide. From digital platforms and experiential events to retail outlets, Pepsi’s reimagined visual identity is set to make a lasting impression on consumers globally.