Korean Beauty Giant, The Face Shop has announced its collaboration with Indian actor Khushi Kapoor, marking her as their inaugural brand ambassador in the Indian market. This partnership is strategically aimed at leveraging Khushi Kapoor’s popularity among Gen Z and young audiences to expand the brand’s presence in the Indian beauty industry.

Expressing her excitement, Khushi Kapoor stated, “Being chosen as the face of The Face Shop is a great honor for me. Skincare holds significant importance in my daily routine, especially with the demanding hours on set. The brand seamlessly integrates into my skincare regimen, providing the extra hydration and nourishment my skin needs.” She further added, “This collaboration is my first foray into skincare, and I’m particularly thrilled to join forces with a leading Korean brand known for its innovative clean beauty and natural ingredients. As a devoted fan of K-beauty, I’m eager to share the transformative power of Korean skincare with consumers in India.

The collaboration between The Face Shop and Khushi Kapoor signifies a noteworthy milestone for both parties, combining the brand’s expertise in skincare with the actor’s influence to cater to the evolving beauty preferences of Indian consumers.