Hero FinCorp, a prominent Indian non-banking financial company (NBFC), has revealed a fresh brand identity that resonates with the dynamic landscape of a ‘Rising Bharat’. The revamped logo reflects the enduring values of the Hero Group while also capturing the evolving needs and ambitions of modern-day Indians.
The Joint MD & CEO of Hero FinCorp, Abhimanyu Munjal, shared his perspective, “India’s growth story is not just about numbers; it’s about the resilience, innovation, and aspirations of its people, shaping a vibrant tapestry of progress known as Bharat. Our visual evolution is aimed at serving Aspiring Bharat; providing the confidence to make it happen”.
The updated brand identity and logo signify not only the company’s own evolution but also its alignment with the journey of the nation. Hero FinCorp aims to support the dreams of both present and future India, envisioning a developed nation by 2047 while staying grounded in its core values and cultural ethos.
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The new brand identity and logo symbolise the company’s evolution mirroring that of the nation as the company collectively works towards enabling the dreams of the India of today and tomorrow, creating a ‘Viksit Bharat’ in 2047; while staying deeply rooted and connected to its values and culture.
