A leading pest control brand, Mortein has launched a new campaign featuring actress Preity G Zinta for Mortein Liquid vaporizers. The Campaign acknowledges the journey of motherhood and the heightened responsibility of new mothers in safeguarding their children.

The campaign “Ab Raho Befikar“, aims to encourage new mothers to live fearlessly, assured that their child is protected from mosquito-borne diseases with the Mosquito Fight Technology (MFT) of Mortein.

Speaking about the campaign, Preity Zinta emphasized “As a mother, I recognize the immense responsibility we carry to protect our children from every threat, including those tiny but formidable mosquitoes. Mortein’s Mosquito Fight Technology isn’t just about repelling insects, it’s about empowering mothers to fearlessly embrace parenthood.

Saurabh Jain, Regional Marketing Director, South Asia- Hygiene, Reckitt, highlighted the significance of this launch, stating, “At Mortein, we empathize deeply with the challenges faced by families in safeguarding their loved ones from the threats of mosquito-borne diseases. As we introduce our latest campaign, we stand with pride, shining a spotlight on the indispensable role of mothers in this ongoing battle. With Mortein’s Mosquito Fight Technology, we reaffirm our dedication to equipping young mothers with a superior solution, making them fearless of mosquito-borne diseases. This initiative empowers mothers everywhere to navigate the journey of motherhood with unwavering confidence and peace of mind.

Also Read:- HDFC SKY Launches its New Campaign to Empower Women

Conceptualized by Havas Worldwide India, the campaign portrays the pivotal role of a new mother, depicted by Preity G Zinta, in protecting her family against mosquito-borne diseases. Through the lens of parenthood, the campaign highlights the importance of prioritizing the safety and well-being of one’s family.

Anupama Ramaswamy, Chief Creative Officer, Havas Worldwide India, explained, “It all started from the discovery of a fascinating insight-the behavior shift that a house undergoes when a family anticipates or welcomes a new baby. The lifestyle changes, fear, concern, and more. This led us to select ‘A New Mother’ as our spokesperson. It was mosquitoes vs maternal instincts! So, Preity Zinta, the modern mom with her trustworthy voice skillfully conveyed the message of how a mother seeks nothing less than 100% because just one mosquito can turn into a menace. Mortein: Ab Raho Befikar, campaign adopted a very candid yet highly impactful approach. Through the ‘no compromise’ perspective of a mother, we established the product’s efficacy while touching the emotional chords of every Indian home.”

The Mortein liquid vaporizer with MFT – Mosquito Fight Technology is available in a 45ml pack, priced at Rs 85.