BEI Confluence, one of the leading independent agencies in India, has announced a strategic addition to its leadership team with the appointment of Shahid Hussain as National Creative Head.

With an impressive background working for renowned brands such as Lintas, Leo Burnett, and FCB Ulka in the past. In recent years, he has been heading creative at Uber Eats, Bewakoof.com, and Polygon Studios, Shahid brings a wealth of experience to his new role at BEI Confluence.

Tapas Gupta, Chairman & Managing Director of BEI Confluence, remarked about Shahid’s appointment, stating, “We are delighted to welcome Shahid Hussain to the BEI Confluence team. As we have completed 25 years, BEI has entered a new era, and Shahid’s extensive experience and proven track record of success make him an invaluable asset to our organization. We are confident that under his leadership, our creative endeavors will reach new heights.”

Expressing his excitement about the new role, Shahid Hussain, stated, “Joining BEI Confluence represents an exciting chapter in my career. After working on the brand side for the last 5 years, coming back to agencies feels like homecoming. I understand businesses and clients better now and can work towards more effective creative solutions. I am eager to collaborate with the talented team here at BEI and drive tangible results for our clients.”

BEI Confluence Managing Director, Abhishek Gupta, said “At BEI Confluence, our roster of brands has been constantly evolving over the last few years and so has the marketing landscape and target audiences. We are thrilled to have Shahid join us at this critical juncture and help provide more holistic solutions across all disciplines of creative that help the businesses grow. As we move towards closing the current FY with a strong performance registering around 15% growth – the plans for the next 3 years are aggressive and Shahid’s arrival arms us with that extra firepower to execute the plans”

As BEI Confluence continues to evolve in a rapidly changing industry landscape, Hussain’s appointment highlights the agency’s commitment to fostering creativity and delivering impactful solutions. With his leadership guiding the creative direction, the agency is poised to reinforce its position as a growing independent creative agency.