ENO, a renowned digestive brand under Haleon (formerly GlaxoSmithKline Consumer Healthcare), announced the launch of the first-of-its-kind chewable antacid, ‘ENO Chewy Bites,’ now available in two delectable flavors, Tangy Lemon, and Zesty Orange.

For over five decades, ENO has been a trusted companion for millions, offering fast relief from acidity. The new ENO Chewy Bites cater to the key consumer needs of convenience and accessibility. Whether you find yourself at the airport, train station, restaurant, or mall, simply chew on these delightful bites for ENO’s fast and effective relief.

The commercial depicts a father and son duo embarking on a culinary adventure at a friend’s birthday party—a typical outing involving indulgent food. However, their enjoyment is abruptly interrupted by acidity. In this crucial moment of discomfort, ENO Chewy Bites emerge as a savior, offering convenient relief anytime, anywhere.

Speaking on ENO launching the new Chewable Bites, Ms. Anurita Chopra, Head of Marketing, remarked, “As a legacy brand in digestive care, ENO recognises the evolving needs and preferences of its consumers. ENO Chewy Bites is a testament to our commitment to innovation and passion for enhancing everyday well-being of its consumers with a more convenient format. Our goal is to bring not just instant relief but also provide a more suitable option for consumption. With this revolutionary launch, we’re offering a unique and enjoyable way to address acidity, all while reinforcing the trust and reliability that the brand is known for.”

Emphasizing the revolutionary launch, Mr. Kishlay Seth, Category Lead—Digestive Health, said, “Modern lifestyle has increased out of home and on the go snacking behaviour resulting in an increased incidence of acidity when we are outside. Such situations require a fast action solution which is convenient to carry and consume. New ENO Chewy Bites is tasty, chewable, easy to carry and requires no water, thus offering our consumers the trusted ENO relief anytime, anywhere.”

Ms. Ritu Sharda, Chief Creative Officer, Ogilvy India (North) state, “We are a food-loving country. We love to eat kahin bhi kahin bhi. Which also means that acidity can strike kahin bhi kabhi bhi. ENO chewy bites is a great format to keep you ready to enjoy life no matter when acidity strikes. We’ve brought this to life in this new campaign that shows a quick-witted mother emerging as a savior, armed with the revolutionary Chewy Bites”