As India awaits to celebrate the festival of colours, Haldiram’s has launched its latest Holi campaign alongside a delightful range of festive treats. This year, in addition to its traditional offerings like Thandai and Gujiyas, Haldiram’s has introduced a dedicated range of Holi special products, perfect for gifting during this joyous season.

As part of the Holi festivities, Haldiram’s has released a heartwarming commercial that captures the spirit of the festival. The short film follows a young boy’s relentless pursuit of his fondness for a girl amidst the colourful chaos of Holi. Dodging playful relatives and neighbours, he shares Haldiram’s Thandai, Gujiya and snacks with everyone he meets, reserving the last one for his beloved. Ultimately, he gets drenched in colours by the girl, marking the onset of the Holi season. The film concludes with the tagline “Khulke Khilao Holi” inviting everyone to fully immerse themselves fully in the joy of Holi.

Kailash Agarwal, President – Retail & QSR, at Haldiram’s, expressed, “Holi, the festival of colours, holds a special place in the hearts of millions of Indians. It’s a time for joy, laughter, and togetherness. At Haldiram’s, we aim to enhance these celebrations by offering a wide range of delicious Gujia, Thandai, and snacks that bring people closer. The new digital video is a testament to the experience that we as Haldiram’s induce within Indians as we celebrate the festival of colours to the fullest.”

Divya Batra, Head of Marketing at Haldiram’s, highlighted the significance of Holi in Indian culture, stating, “Holi is more than just a festival; it’s a celebration of love, friendship, and the triumph of good over evil. Through our Holi campaign and specially curated products, we aim to create unforgettable moments and sweet memories for our customers.”