The Bharatiya Janata Party (BJP) has chosen the services of advertising agencies McCann Worldgroup and Scarecrow M&C Saatchi to lead its creative advertising strategy for the upcoming Lok Sabha election.

Since the Election Commission of India announced the commencement of the general election on April 19, the process of selecting and allocating key mandates to advertising agencies has gained momentum.

Moreover, BJP is reportedly in the process of finalizing three to four marketing and advertising agencies to manage data-led technology and digital advertising, regional campaigns, outdoor advertising, influencer-led initiatives, and social media campaigns.

According to data from the Google Ads Transparency Centre, the Bharatiya Janata Party (BJP) allocated nearly Rs 31 crore for Google ad campaigns from January 1, 2024, to March 15, 2024, in anticipation of the upcoming general elections.

As a part of an advertising campaign, last weekend, thousands of citizens received individual WhatsApp messages from an account named Viksit Bharat Sampark, accompanied by a letter purportedly signed by Prime Minister Narendra Modi, underscores the government’s schemes and policies and seeking feedback from voters.