Castrol, a subsidiary of the BP group and a global pioneer in lubricant, has enlisted Bollywood Superstar Shahrukh Khan as its brand ambassador. The collaboration marks a significant step in Castrol’s commitment to delivering high-performance lubricants.

The alliance underscores Castrol’s vision for the future, anchored in innovation and technology. With Shah Rukh Khan as its brand ambassador, Castrol envisions reaching a wider audience and maintaining its status as a premier choice for advanced lubricants and services.

Sandeep Sangwan, Managing Director, Castrol India Limited, expressed excitement about the collaboration, stating, “This association signifies Castrol’s dedication to innovation and excellence, mirroring the actor’s illustrious career. With Shahrukh Khan onboard, our commitment to enhancing vehicle performance is embellished for generations to come,”

Sharing his thoughts on the partnership, Shahrukh Khan said, “I am thrilled to associate with Castrol, a brand I’ve long admired for its commitment to performance. As a fellow automobile enthusiast, I believe Castrol’s dedication perfectly aligns with my pursuit of excellence. Together, we aspire to inspire and empower drivers to revel in the joy and liberation of the open road, safely. I am eager to embark on this journey together.”

Sashi Mukundan, President of BP India and Senior Vice President of the BP group, said, “The association with Shah Rukh Khan reflects our dedication to innovation and excellence in the automotive industry. This move embodies our shared values of performance, reliability, and sustainability. We are proud to be a part of this endeavor, as we shape the future of mobility together.”

For the next two years, Shah Rukh Khan will feature in digital, print, and TV campaigns for BP and Castrol, highlighting their wide range of products.