LS Digital, a prominent digital marketing transformation (DMT) company, announced the launch of CoMMeT, a technology for programmatic marketing. CoMMeT is a service specially designed to ease the challenges encountered by brands and advertising agencies during the media buying, optimization, and measurement process.

CoMMeT aims to centralize and automate the complex media buying process. It is built using third-party and LS Digital’s proprietary marketing tools, deploying innovations, integration of APls with ad technologies, AI, and advanced measurement for data-driven insights.

Maanesh Vasudeo, Senior VP- of Media Operations, LS Digital said, “CoMMeT, an acronym for Confluence of Media, Measurement & Technology, is an innovative technology for programmatic marketing that leverages integration of various digital marketing products to bring together the best-in-class marketing solutions and measurement process for brand custodians, simplifying the programmatic adoption journey for brands.”

Commenting on how marketers would benefit from using CoMMeT services, Maanesh further added, “Marketers will be able to derive deep insights into their campaigns by gaining access to a centralized system that includes multiple ad exchanges, media measurement platforms, dynamic creative optimization technology, and data visualization and synchronization tools which solves for improving efficiency with features like de-duplicated reach, multi-audience optimization and many more.”

This innovative strategy of bringing media buying, measurement, and creative optimization under one roof using AI and technology will transform the way ad campaigns are managed, improving audience reach and driving greater efficiencies of marketing campaigns. Additionally, stakeholders can make informed decisions in real time, leveraging data from the system’s dashboards promptly.