Unacademy has launched its latest brand campaign, titled,’ The Power Behind You’ featuring cricket icon Sachin Tendulkar. The campaign filmed at Unacademy Centre, captures Tendulkar and a team of Unacademy Educators rooting for a student as she strives to crack her dream exam.

The commercial follows a student’s journey, as she enters the Unacademy Centre cheered by Sachin Tendulkar and the Educators. The visuals vividly portray the various aspects of exam preparation, with Unacademy Educators consistently encouraging her to excel. Highlighting the unique teaching methodologies of Unacademy Centre, the film portrays the student’s journey as she prepares for her upcoming exams.

Jagnoor Singh, COO of Unacademy Centres, highlighted the significance of this campaign, stated, “At Unacademy Centre, our mission is to empower and inspire every learner. Partnering with Sachin Tendulkar on this campaign is a testament to our mission to be the relentless force behind the aspirations of every student in this country. His journey symbolizes the resilience and excellence we nurture and embodies the spirit of our campaign, ‘The Power Behind You’. We want every learner to know that they have the powerful support system championing their dreams”

Speaking about the campaign, Sachin Tendulkar, Remarked, ““In every challenge in my career, I found strength in the collective cheer and belief of a billion people. This profound support was more than just encouragement, it powered me to push boundaries. I see a parallel in the ambitions of young learners and Unacademy Centre’s endeavour to support them through their journey to success resonates with me on a personal level. I am happy to be on the other side, cheering on these young aspirants. ”