Madison World, a renowned diversified communication group based in India, unveils its new brand identity. The new branding showcases the agency’s dedication to staying at the forefront of the advertising and media industry. It is minimal yet powerful, modern yet timeless, and sharp yet approachable.

Speaking about the brand refresh Lara Balsara Vajifdar, Executive Director, of Madison World, said, “We have always been pioneers in the realm of innovation and ideation. Our brand-new look encapsulates our evolution and growth over the years yet holding some of our core values”

The striking new brand identity of Madison reflects its ambition while celebrating its past. Accompanied by sleek, geometric design that symbolizes precision, creativity and forward-thinking. Its clean lines and bold typography highlight the Agency’s dedication to cutting-edge ideas and transformative solutions. The company said It’s not just a logo; it’s a statement – a bold declaration of the vision for the future.

The updated brand identity and logo signify a comprehensive set of guidelines that define how the Agency presents itself to the world. From colour palette to typography, from brand pattern to tone of voice, every element has been carefully curated to ensure consistency and coherence across all our communications.

For the last 36 years, Madison World has been helping clients solve their marketing challenges and guiding them on how to generate sustainable profits. With specialized offerings in Media (Digital, TV, Print, Radio, Cinema, Outdoor, and Activation), PR, Creative & Sport, They assist brands to thrive in the Indian market and achieve their objectives.