India’s top job and networking platform, apna.co, has announced the launch of its campaign #ApnaHustleChalRahaHai which aims to reshape the job-seeking narratives in India, encouraging individuals to embrace a proactive approach to success. The campaign features Naveen Kasturia, known for his role in TVF Pitchers.

The campaign is quickly gaining traction on digital platforms like YouTube, Instagram, and LinkedIn, as it unveils a bold new vision for career advancement. Through the groundbreaking initiative, the digital film highlights the distinction between mere struggle and authentic hustle, inspiring viewers to pursue their dreams with relentless determination.

The video portrays Kasturia encouraging job seekers to embrace their dreams and hustle to achieve them. This campaign transcends the conventional job search, aiming to build a culture where every extra step taken towards professional growth should be celebrated as hustle not struggle.

The campaign emphasizes the significance of resilience and the tireless pursuit of excellence. With the production helmed by the RVCJ agency, this campaign stands as a significant milestone in advancing a culture steeped in relentless determination and perseverance. It’s a collaboration that celebrates overcoming challenges and encourages individuals to chase their goals with determination persistently.

Nirmit Parikh, Founder & CEO, apna.co said, “Today, as we unveil #ApnaHustleChalRahaHai, we’re trying to ignite a movement fueled by passion, perseverance, and purpose. At apna.co, we believe in the power of dreams, the strength of resilience, and the beauty of relentless pursuit. #ApnaHustleChalRahaHai is our manifesto – a rallying cry to all those who dare to dream big, hustle hard, and defy the odds. It’s a call to rewrite the rules, redefine success, and revolutionize the way we approach our careers.”