Lotus Herbals, a leading beauty care company, has launched a digital campaign to promote its latest innovation, the Lotus Herbals Safe Sun UltraRx Sunscreen Serum SPF60++++. This advanced sun protection product offers broad-spectrum protection from harmful UVA & UVB rays and pollutants. Crafted with Cica and Hyaluronic Acid, the water-based serum ensures effective sun protection while keeping the skin hydrated.

The digital campaign will be featured on various digital and social media platforms across India, as well as in international markets such as Nepal, Bangladesh, and Dubai. The campaign focuses on highlighting the unique features of the newly launched sunscreen serum and its benefits for consumers.
Targeting the young and demanding audience, the brand film showcases three protagonists representing modern women who have high expectations in various aspects of their lives, including the products they use. They seek comprehensive solutions and aren’t afraid to voice their demands, whether it’s in relationships or the products they choose for their skincare routine.

The commercial depicts three young girls making their demands, seemingly to someone sitting across them. Halfway through the film, it is revealed that these young women are expressing their desire for the Lotus Safe Sun UltraRx Sunscreen Serum SPF60++++.

Commenting on this new launch, Nitin Passi, Chairman and Managing Director, of Lotus Herbals, said, “At Lotus Herbals we strive to introduce cutting-edge products in the Sun protection category for our discerning consumers. We are excited about our latest innovation, Lotus Safe Sun UltraRx SPF60++++, a unique water-based sunscreen serum. Our new campaign targets a younger audience and highlights the modern women’s high expectations. We are confident that this amazing sunscreen will tick all the boxes for our demanding consumers.’’