Matrix Partners India has welcomed Vineet Kanabar as its new Vice President of Marketing. Vineet Kanabar, who previously held the position of Music, Culture and Communities Lead at Spotify, shared the news of his new role on LinkedIn, expressing his excitement he stated, “I’m entering the Matrix for a brand new challenge. After 3 amazing years of fandoms, content, and culture marketing at Spotify. I’m glad to share that I’ve joined Matrix Partners India as Vice President of Marketing. I’m excited about taking my experience in the content game and to be a part of what’s next at Matrix, and the VC ecosystem.”

Before joining Spotify, Vineet served as the head of Content and Partnership at Wavemaker from June 2019 to February 2021. He also worked as the Head of Marketing at The Viral Fever from February 2016 to May 2019.

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With his wealth of experience in marketing, media, culture and coding, Vineet brings a diverse skill set to Matrix. He was honoured as the Marketing Professional of the Year 2018 by CMOAsia and recognized among the 50 Most Influential Global Youth Marketers by BusinessWorld & CMOAsia.