A year after the launch of Colgate’s Palmolive’s ‘Neend Bhagao, Taazgi Jagao’ campaign in India, the popular cast of the television series CID has added a playful twist to the storyline. The film showcases the CID team investing a groggy doctor in an operating room, humorously portrayed with a bed strapped to his back To wake him up, the senior nurse offers Colgate Maxfresh, aiming to bring him to full alertness. As the protagonist, ACP Pradyuman, digs deeper, they uncover a significant flaw in the ad.

In this whimsical narrative, ACP Pradyuman humorously suggests that the ad makers were asleep during the shoot. The discrepancy in the doctor’s drowsy state and the timing change prompts CID to conduct a ‘post-mortem’ of the ad.

Towards the conclusion, the film playfully breaks the fourth wall, inviting viewers to spot more goof-ups after watching the ad. Those who can spot the mistakes will receive the brand hampers

Watch the ‘Neend Bhagao, Taazgi Jagao’ for more laughs and opportunities to win prizes!