PayZapp by HDFC Bank unveils its latest ad featuring RCB players, upholding its commitment to offering maximum payment choices, Wondrlab India crafted this humorous ad that highlights the irony of the players being choiceless in the ad but having multiple payment choices on the app.

The film showcases popular RCB players in a unique “selling” role, like never seen before.

Commenting on the campaign, Ravi Santhanam, Group Head, Chief Marketing Officer & Head – Direct to Consumer Business, HDFC Bank, says, “PayZapp’s partnership with RCB is a strategic move to leverage the cricket season extravaganza. Cricket holds immense popularity in the country, offering PayZapp an ideal platform to enhance visibility and mindshare. The collaboration strengthens our ‘Choice of Payments’ brand positioning and fosters better recall for PayZapp. We are proud to be the official payments partner of RCB.”

Amit Akali, the CCO and co-founder of Wondrlab India, states, “After the success of PayZapp’s launch campaign, our goal was clear: to craft an advertisement that would once again break through the clutter, particularly amidst the fervour of the cricket season. Teaming up with RCB provided the perfect opportunity to place players in unconventional scenarios, while they talk about payment choices on the app.”

Gauri Gokarn, Content Director, Wondrlab India, added, “With PayZapp, we’ve always adopted a quirky approach to discussing choices. Unleashing the inner salesmen of the players was an absolute delight.”

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The film is now live and can be seen during India’s biggest cricket tournament, and across social media platforms.