Leading Sports Brand, Puma collaborates with Milind Soman, renowned barefoot runner and fitness icon, as its running ambassador, introducing the new NITRO range of lightweight shoes.

Karthik Balagopalan, MD of PUMA India expressed enthusiasm about this collaboration, said, “Milind Soman has been the face of running in India and is an inspiration. He is known as a barefoot runner, PUMA becoming his preferred choice of footwear is a testament to the superior NITRO technology in our shoes that provides comfort, performance, and energy return to thrive in the most demanding conditions. This partnership signifies PUMA’s commitment to supporting athletes in their pursuit of excellence, regardless of age, background, or circumstances. We are excited to welcome Milind Soman in the PUMA family and confident that this association will further push and strengthen the running revolution in the country.”

The announcement was accompanied by a campaign film showcasing the challenges of running and the enhanced experience with Puma NITRO Shoes. The film addresses everyday runners and highlights the reality that running is not an easy sport – it pushes your mind and body.

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Expressing his excitement about this partnership, Milind, remarked, “Running is undoubtedly one of the fastest-growing sports in India and I foresee our nation on the brink of becoming a global leader, such as China, Japan, and Singapore in the region, in producing top-tier runners and running communities, including amateur marathon enthusiasts. I meet runners and travel groups across the country all the time and understand the significance of running gear in making running more comfortable. I have always been impressed by the impeccable fit, comfort, performance, and design of PUMA shoes. As PUMA’s running ambassador, I will work closely with the brand and inspire people around the world to push beyond their perceived limitations and defy the odds.”