The Health Factory, known for its dedication to nutritious food offerings, proudly announces its latest partnership with actress Uorfi Javed. This collaboration marks a significant step in the brand’s mission to advocate for healthier dietary habits, particularly regarding the choice of bread for daily consumption.

Teaming up with esteemed fashion and social media influencer Uorfi Javed, known for setting fashion trends, The Health Factory aims to engage Gen Z and a broader audience through an engaging social media reel. The reel ad will be shared across various digital and social media platforms and major media channels, presenting entertaining content to inspire viewers to opt for the healthier choice of Original Zero Maida Bread over regular whole wheat or brown bread.

Expressing her enthusiasm for the collaboration, Uorfi Javed remarked, “As an actor, I hold a deep commitment to staying healthy. I consciously opt for clean eating and prefer gluten-free products as it is the way to go for a healthier gut while propagating healthier lifestyle choices. The Health Factory’s initiative is inspiring millennials and Gen Zs to reconsider their bread preferences. It’s been an absolute pleasure being a part of this campaign.”

Central to this collaboration is the message encapsulated in the slogan #Bread Badlo Aadat Nahi (Change the Bread, Not the Habit), reflecting The Health Factory’s innovative stance on reshaping attitudes towards bread consumption. Through compelling content, the collaboration aims to disseminate this message to a wider audience across various digital platforms.

The reel seamlessly showcases the brand’s array of bread options, all free from added preservatives and colors, ensuring guilt-free indulgence for consumers. With Uorfi Javed leading the reel, The Health Factory harnesses the power of social media to spearhead a movement towards informed choices in daily consumption.

The Health Factory’s products are conveniently available for purchase offline at general and modern retail stores in Mumbai, Delhi NCR, Pune, Bangalore, and Chennai, or online via leading e-commerce platforms such as Bigbasket, Zepto, Blinkit, and Swiggy Instamart.

This collaboration highlights the distinctive features of Original Zero Maida Bread, emphasizing its freedom from added preservatives and colors, guaranteeing a guilt-free indulgence for consumers. With Uorfi Javed at the forefront, The Health Factory leverages the influence of social media to champion informed decisions in daily consumption habits.