LS Digital has recently announced the appointment of Vishal Sharma as its new Deputy Vice President of Media Buying and Trading. Before joining LS Digital, Vishal held various leadership roles in Media Partnerships at GroupM. He also worked at Netcore Solutions, Where he spearheaded the launch of a new Business Division called “Affiliate Program”, a performance-driven buying model connecting clients and service aggregators.

With a wealth of experience in Media Buying, Vishal brings a diverse skill set to LS Digital. He possesses expertise in buying and trading, vendor management, digital marketing, performance marketing strategy, and branding.

Expressing his excitement for the new role, Vishal shared, “I am delighted to be back at LS Digital, known for pioneering strategies that encompass the entire consumer journey through the DMT framework. In today’s dynamic media and branding landscape, it is crucial to meet the evolving expectations of the new digital-native audience.” Addressing the specific needs of the brands today, Vishal added, “Understanding the client’s requirement which is not always about the best price but about the best buying metrics and right channel mix to drive best outcomes. I look forward to contributing to LS Digital’s tradition of delivering impactful solutions tailored to modern brands and audiences.”

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Commenting on Vishal’s appointment, Maanesh Vasudeo, a member of the leadership team at LS Digital, “At LS Digital, we recognise the ever-evolving landscape of media buying and its transformative impact on businesses across industries. As we move towards a landscape of digital marketing transformation, omnichannel presence and consistency, it is essential for us to continually integrate media and marketing practices to offer tailored solutions to our partners.” This being Vishal’s second stint at LS Digital, Maanesh further added, “Vishal in his earlier role at LS Digital was responsible for pre-sales, media planning and execution. In these years, I have seen Vishal grow as a professional and his strength in media buying will further help LS Digital’s ambitious global growth plans.”