Virtue Worldwide, a new-age creative agency powered by VICE Media Group has recently announced the appointment of Saumya Baijal as Director of Brand Strategy. Before Joining Virtue Worldwide, Saumya held prominent positions in major advertising networks including Ogilvy, McCann Erickson, and MullenLowe Lintas Group. Her portfolio includes impactful collaborations with esteemed brands such as Absolut, Google, and Fabindia.

Saumya Baijal brings a wealth of multifaceted experience to Virtue. Renowned for her roles as a feminist, ad woman, bilingual writer, storyteller, poet, radio presenter, theatre personality, and activist, Saumya has also served on the jury of the Effies for several years and has been an integral part of the Laadli Media Awards for Hindi Journalism jury since 2021.

Huiwen Tow, Head of Strategy, at Virtue APAC, shared her thoughts on Saumya’s appointment, stating, “In a world that is more divided than ever before, Saumya is one of those rare individuals that sees the world, not for what it is, but what it can be. She is a force of nature, unafraid to confront the real or challenge the status quo to move the conversation forward in culture. We are beyond ecstatic to have her with the Virtue India leadership team to take us into our next era of growth in India.”

Also Read | Ogilvy onboards Pranav Sabhaney as Vice President of Strategy

Expressing her enthusiasm for the new role, Saumya Baijal, commented, “I am very excited to be a part of Virtue. The idea of diving deep into constantly evolving culture, extracting the insight, and then giving it a distinct flavour, is a very interesting challenge. In a world that changes so quickly and so drastically, finding anchors for a brand, embedded in culture, is not only important but necessary. Virtue understands this, and I can’t wait to explore more with the very talented team that has already set up a young, energetic, spirited place, committed to the same endeavour.”