Gupshup, the leading conversation cloud platform, has recently announced the appointment of Salim Ali as its Chief Marketing Officer. In his new role at Gupshup, Salim will oversee the full-stack marketing across the entire value chain, and all routes to market.

With a career spanning 30 years, Ali brings a diverse skill set to Gupshup. He possesses expertise in Product Marketing, Customer Acquisition, Multi-Channel Marketing, Lead Generation, Social Media Marketing and Cloud Applications.

Expressing his excitement about the new role, Salim Ali stated, I’m thrilled to join Gupshup at this stage of global growth. It’s an exciting phase for us as brands across the globe are investing in direct, contextual and immediate conversation capabilities to accelerate marketing, sales and customer service imperatives. The 45,000+ brands powered by Gupshup is a sneak peek into how 1:1 conversations at scale are the inevitable future.”

Co-founder & CEO OF Gupshup, remarked on Salim’s appointment, stating, “I am excited to welcome Salim to Gupshup as we further strengthen our very capable marketing leadership. His established expertise in accelerating enterprise digital experiences across global markets will be instrumental in propelling our growth. I am confident that he’ll fit in well with our culture and help take marketing to the next level, driving great impact with customers and investors alike.”

Also Read | Zeno Group Appoints Prashant Subramanian as National Corporate Lead

Before joining Gupshup, Salim served as CMO of WordPress VIP, he also held various leadership roles at prominent organisations such as Avalara, Loyakk Inc., SAP, and Veritas Technologies LLP.