This Mother’s Day, the country’s premium fitness equipment Brand, PowerMax, and India’s first sustainable Athleisure brand for all body types, aastey, have joined forces to unveil the #BringComfortHome campaign. This initiative aims to empower mothers by emphasizing the importance of self-care and creating a haven for well-being within their own homes.

The campaign underscores how prioritizing self-care allows mothers to better care for themselves and their loved ones. Through captivating promotional materials, the campaign highlights the perfect combination of PowerMax’s top-tier fitness equipment and aastey’s comfortable and inclusive activewear. The campaign encourages mothers to carve out “me-time”, invest in their well-being with the help of Powermax, and embrace comfortable, flattering activewear with aastey.

Sanjay Goyal, Managing Director of PowerMax, expressed excitement about the campaign launch, stating, “Mothers are the foundation of our families.” They constantly put the needs of others before their own. This Mother’s Day, we want to celebrate them by encouraging them to prioritize their physical and mental health. The #BringComforttHome campaign inspires them to embrace an active lifestyle and create a space for self-care at home.”

Commenting on the collaboration, Jeevika Tyagi, Co-founder and CEO of aastey, remarked, “We’re thrilled to partner with PowerMax. Together, we can empower mothers to embrace an active lifestyle that prioritizes their well-being and ignites their inner strength.