Swaraj Tractors, a rapidly growing brand in the domestic tractor industry and a part of the Mahindra Group, recently unveiled its new campaign starring cricketer & brand ambassador of Swaraj, MS Dhoni.

The commercial beautifully highlights the ease and efficiency of using the Swaraj Target 630 in horticulture, inter-row cultivation, puddling and other farming activities, enabled by its advanced features & powerful engine.

The advertisement depicts MS Dhoni visiting his friend’s farm, where he encounters the Swaraj Target 630. Captivated by its features and performance, Dhoni takes the tractor for a spin, traversing sugarcane fields, vineyards, horticulture patches, and paddy fields to showcase its multi-utility capability. This provides a visual testament to the tractor’s advanced machinery.

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The new TVC, created by FCB Interface for Swaraj will be available in various regional languages, including Hindi, Gujarati, Marathi, Bhojpuri, Tamil, Telugu, Kannada, Bengali, and Punjabi from May 10, 2024.