Blinkit, the leading grocery and e-commerce platform renowned for its instant delivery of groceries, vegetables, and more, continues to showcase its innovative and creative spirit on special occasions, be it Mother’s Day or the Lok Sabha Elections 2024.

With the Lok Sabha elections 2024 on the horizon, Blinkit transformed its logo on social media platforms from “Blinkit” to “Inkit” (Go out & Vote). This initiative aims to encourage consumers to participate in the general elections and exercise their right to vote.

For Mother’s Day, Blinkit delighted its customers by offering cute fridge magnets for free with every order. It introduced “Mum ki Baat,” a unique campaign capturing the essence of what mothers say versus what they order. For example, when a mother says, “lagta hai tumhe kisi ki Nazar lag gai hai” (it seems like you’ve been affected by the evil eye), she orders mirchi and namak (Chillies & Salt). In another creative scenario, a mother blesses her daughter on her exam day and orders Dahi, cheeni, kajal, and nariyal (Curd, Sugar, Kajal, and coconut).

Blinkit’s commitment to creativity and social responsibility shines through its thoughtful campaigns, making every occasion special for its customers.