India’s digital payment platform, Google Pay, has recently launched its new campaign “Google Pay hai, Sab tick hai” starring Bollywood actress Kajol. The campaign aims to highlight the unshakeable confidence, solace and peace of mind experienced by its users while using the innovative payment app.

Conceptualized by Lowe Lintas, the campaign portrays the consumer experience of convenience and security in their financial transactions. By teaming up with Kajol, Goole Pay aims to foster a deeper connection with users across diverse demographics.

Commenting on the campaign launch, Naveen Gaur, Group Chief Operating Officer ( Growth & Innovation) MullenLowe Lintas Group said, “With digital payments becoming an integral part of our daily lives, we wanted to reiterate and reassure users about GPay’s ability to handle their payment needs in a simple, secure and fast way. To bring this to life, we let the product take centre stage with the audio and visual mnemonic of the blue tick serving as a positive reaffirmation of a seamless payment on the app. Be it merchant payments, FASTag or mobile recharge, our protagonist Kajol and her family and friends go about using GPay effortlessly. Supported with a musical track in the background reinforcing ‘Sab Tick Hai’.”

The ad commercial depicts the everyday experiences of individuals from enabling the customer to make a purchase using any UPI QR, recharging their FASTag enroute the destination to quick renewal of entertainment subscriptions, each interaction is filled with a sense of trust and reassurance, emblematic of Google Pay‘s commitment to user security and convenience.

Mohit Pasricha, Unit Creative Director, Lowe Lintas added, “Consumers are not writers; they don’t express emotions like we might. Their trust reflects in many different ways. One such way is how they enunciate and call out the brand’s name. This is the simple observation we proceeded with. The way one might say ‘Google Pay Hai’ says it all.”