Today while celebrating World Marketing Day I’m thrilled to call it the era of marketing. From our daily bread & butter to regular water, everything has a marketing strategy.

The European Marketing Confederation, an association that represents the marketing industry and the professionals of the field in Europe, announced last year, in 2023, that World Marketing Day would be celebrated every year on May 27. The date was chosen to celebrate the birth anniversary of Philip Kotler – the father of modern marketing. Philip Kotler was born in the year 1931. This year will be the second year of celebrations of World Marketing Day.

It’s no new when we talk of marketing as the oxygen of any business, especially in the 21st century. Starting from Instagram posts to the dishes that appear on the homepage of BigBasket just to lure us, to pitching yourself in front of an interviewer, what out of them do you think isn’t marketing? Today, while talking about marketing, I remember March 12, 1894. A simple idea to ‘bottle it up’ turned a beverage like Coca-Cola into a prodigy and how a blockbuster marketing policy like franchising took birth. 

The true catalyst for the modern franchising boom came in the 20th century, fueled by factors such as economic prosperity, technological advancements, and changing consumer preferences. In 1955, Ray Kroc, impressed by the efficiency and popularity of the McDonald’s restaurant operated by Richard and Maurice McDonald, acquired the franchising rights and spearheaded the rapid expansion of the McDonald’s brand. Kroc’s innovative approach to franchising, which emphasized standardized operations, rigorous training, and quality control, set a new standard for the industry and paved the way for its widespread adoption. These are all big hits when we talk about marketing strategies.

‘Mark-it-ing’ as the word itself states, to mark all the minor details & to start working on them for the best results. Can there be a parameter for marking the details or is it confined to analyzing the sales? What is the game of marketing? Seth Godin once said, ‘Don’t find customers for your products, find products for your customers,’ but what I want to quote is that every customer is a product for someone & every product is a customer for another one.

Gone are the days of one-size-fits-all advertising campaigns plastered on billboards and TV screens. But today, there’s a lot more to the picture. An era where marketing knows no limits. You post a simple picture & you are visible to the entire world. Recently, Apple was extremely trolled for an advertisement. The ad that showed how Apple was crushing art symbols offended