Flipkart, the e-commerce giant, has appointed Prathyusha Agarwal as the Vice President of its value commerce platform, Shopsy. Agarwal previously served as an Advisory Board Member at Zydus Group and as Chief Business Officer at BYJU’S from February 2022 to October 2023. She has also held significant roles at Zee Entertainment Enterprises, Tata CliQ, HDFC Life, Unilever, and Star India.

An alumna of IIT Madras and IIM Ahmedabad, Agarwal brings extensive experience in brand management, customer insight, consumer behaviour, marketing strategy, media planning, and product management to her new role at Shopsy​.

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Shopsy, launched in 2021, began as a social commerce platform aimed at resellers from smaller cities, allowing them to order for their network and earn commissions. The platform has since pivoted to focus on direct consumer purchases, a shift that has driven significant growth.