Omnicom Media Group India has recently announced the appointment of Rabe Iyer as its Chief Media Officer. Before joining Omnicom Media Group, Rabe served as the India Lead for agency partnerships at ShareChat.

A postgraduate from the University of Texas at Austin, Rabe brings a diverse skill set to his new role at Omnicom Media Group. Before his tenure at Sharechat, he was associated with prominent organisations such as Wavemaker, Motivator ( Group M Media India Private Limited, Reliance Broadcast Network, and Publicis Groupe, among others.

Commenting on Rabe’s appointment, Kartik Sharma, CEO of Omnicom Media Group India, said, “Rabe is a formidable force in our industry and someone who leads with heart and has a keen understanding of what clients are looking for from their partners in today’s complex media and consumer landscape. With Rabe bolstering our bench strength at the leadership level and his track record of executional excellence, we are positioned to help drive exponential results for our clients and fortify the strength of our go-to–market offer.”

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Expressing excitement about his new role, Rabe remarked, “Omnicom Media Group India’s ethos is rooted in the promise of simplifying the complex. I’m excited to be working alongside an incredible team to bring this vision to life. I look forward to leveraging the organisation’s capabilities and offerings, underpinned by Omnicom’s open operating system, Omni to orchestrate successful outcomes.”