Noise, India’s connected lifestyle brand, recently unveiled its new campaign “Watch Her Shine” starring Bollywood actress Taapsee Pannu. The campaign coincides with the launch of its new collection “Shine By Noise” showcasing Noise SmartWatches for women.

The campaign aims to empower women through wearable technology to take strides in their health and lifestyle journey, underscoring the brand’s mission to democratize tech and enable consumers to upgrade their lives with meaningful innovation.

The digital flim highlights a collection of smartwatches designed for women’s needs. Featuring Taapsee Pannu, the film highlights how Noise smartwatches complement her lifestyle. It emphasises that smartwatches are practical accessories reflecting women’s aspirations and encouraging them to embrace wearable tech.The collection includes various designs, strap styles, colours, and functionalities, enabling women to manage their lifestyles effectively.