Asymmetrique, a Mumbai-based marketing solutions agency, announces the appointment of Urvashi Khanna as Vice President of Content and Brand solutions. Before joining Asymmetrique Urvashi served as the Vice President of Content, Social Media, Editorial, and Content Operations at Eros Media World PLC.

With a career spanning 15 years, Urvashi brings a diverse skill set to her new role at Asymmetrique. Before her tenure at Eros Media World PLC, Urvashi was associated with prominent organisations such as Melorra, Lenskart.com, Publicis Media, and BOLT Media among others.

Commenting on Urvashi’s appointment, Nitin Gupta, Founder and Managing Director of Asymmetrique, remarked, “Urvashi possesses a strong understanding of the changing content landscape. Her experience in mapping customer journeys and translating them into captivating creative and content strategies will be instrumental in propelling our future growth.”

Also Read | LTIMindtree Appoints Neeti Deo as Associate Vice President – Marketing

Expressing excitement about her new role, Urvashi said, “We are living in the most dynamic times where innovative storytelling; influencer marketing & new age media platforms are defining consumer behaviour. And now with AI, blockchain, and Web3 – the content economy is seeing a boost where rewards & results are instant yet indeterminate, and brands need to challenge their own consumer-content matrix more frequently. I am excited to be part of this change & with the talented teams at Asym, I am sure we will create an ecosystem that will disrupt how content finds its place in the digital era of brand building & communication.”