Edelweiss Tokio Life Insurance has rebranded itself as Edelweiss Life Insurance, aligning with the company’s vision to focus on innovation, simplicity and a new-age approach to insurance.

The revamped logo reflects its commitment to its customers while retaining its brand positioning of ‘Zindagi Unlimited.’

Speaking about the unveiling of the new logo, Sumit Rai, MD & CEO of Edelweiss Life Insurance shared, “The industry has transformed over the last 3-4 years, steered by customers’ expectations from their preferred insurer in the digital era. Customers want a greater degree of trust, transparency, simplicity, innovative offerings, and ease of access. Guided by these values, we have strategically strengthened our ecosystem to elevate customer and distributor experience. We felt it was the right time for our brand to also embrace these values. We will uphold the promises made to our customers and stay committed to protecting their dreams and aspirations going forward.”

“This is an important step in our business journey, one that will enhance our competitiveness in the marketplace. In case of any queries, we are available to assist our customers and partners,” Rai added.