Tribes Communication recently announced the appointment of Himanka Das as its Chief Strategy Officer. In this new role Himanka Das is responsible for spearheading the organization’s strategic vision and driving its ambitious expansion goals.

Bringing with him a rich background spanning more than 29 years across various sectors and industries, Himanka brings extensive experience to Tribes Communication. Before joining Tribes Communication, he held various leadership roles at prominent organisations such as Dentsu International India, Lintas Media Group, FCB Ulka , Starcom Mediavest and others.

Expressing his excitement about joining Tribes Communication, Himanka stated, “What impressed me is the pace and agility with which Tribes has made a cutting-edge mark in the marketing industry in less than a decade, leading transformations in disruptive technology such as AI, CRM data, analytics and continuously evolving consumer behaviour. It’s inspiring and an honour to be part of such an entrepreneurial team and culture, driving ambitious future plans. I am excited to work closely with the diverse business units, bringing strategic connections to engage and help consumers make decisions in their purchase journey.”

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Welcoming Himanka, Tribes Communication MD and Chairman Gour Gupta said, “I am extremely pleased to welcome Himanka to the Tribes family, especially at such a pivotal time. Himanka’s profound industry knowledge and strategic acumen will be invaluable as we continue to innovate and deliver exceptional value to our clients. In addition, our shared values of business excellence and forward-thinking are perfectly aligned and I look forward to this collaboration, which will be instrumental in driving our next phase of growth.”