As Team India brings the T20 Trophy home, Britannia is beating trumpet with the introduction of the newly launched “Tri Colour Jim Jam Pops.” This limited edition pack features a unique green apple jelly at the centre, complemented by tri-colour elements of white crème and a saffron biscuit base. This special edition commemorates India’s Victory on the global stage.

The New Go India edition pack was prominently displayed at Marine Drive and the Iconic Wankhede Stadium in Mumbai. Additionally, a digital out-of-home ad featuring the brand’s mascots, Kunal Roy Kapur and Varun Sharma (also known as Jimmy and Jammy), lit up Marine Drive. This coincided with the victory parade of the Indian cricket team. Prepared to honor the team’s remarkable triumph, this special pack is expected to be a favorite among consumers. Fans can enjoy the flavorful experience of Britannia Jim Jam Pops while celebrating this historic moment.

The Go India pack of JIM Jam Pops is available on Zepto across Mumbai & Pune, with plans to expand availability across all markets soon. Consumers can look forward to enjoying their favorite open cream biscuit while savouring the taste of victory.

Join us in celebrating with Britannia Jim Jam Pops’ Go India pack, where every bite commemorates the extraordinary achievements of our champions. Let’s savor the sweetness of success together!a