Rashmika Mandanna has been appointed as the brand ambassador of Pilgrim’s new hair care range, highlighting the brand’s new campaign and core belief – “The Secret is in the Mix.”

Pilgrim’s Co-founder, Gagandeep Makker, commented on the collaboration, saying, “As Pilgrim continues to grow and take its next big leap, Rashmika is the perfect person to represent the spirit of our brand and lead us into this new era.” He called the partnership a “significant milestone” in the brand’s journey to innovate and deliver diverse solutions to its customers.

“Our hair care range has received tremendous love, with products like the Hair Growth Serum and Patuá and Keratin Smoothening Shampoo becoming game-changers in the market,” he added, calling Rashmika the perfect embodiment of today’s young audience’s quest to attain healthy, silky hair.

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Mandanna also commented on the collaboration, saying, “I’ve always believed that hair care goes beyond just using the right ingredients – it’s about how they’re brought together.” She called this campaign special as it “highlights that while trends come and go, the real magic lies in how ingredients are expertly combined to deliver results.”