Spykar launched a dedicated campaign for Raksha Bandhan, “Threads of Love.”

Embracing the young and restless spirit, this campaign is a heartfelt tribute to the unbreakable bond shared by siblings as they journey from childhood to adulthood. The video captures the sibling dynamic very well, including the laughter shared, light-hearted rivalries, and unconditional support for one another.

To celebrate this occasion, the denim brand has curated a special “Threads of Love” hamper designed to symbolize the everlasting connection between siblings. Just like last year, the brand continues its tradition of creating special moments between siblings by introducing a beautiful and thoughtful gift pack through its campaign “Threads of Love.” The exclusive hamper features a cross-body bag, a stylish wallet, refreshing deodorant, captivating perfumes, and an exciting gift voucher for your sister. At the core of this gift pack lies an exquisite infinity bracelet Rakhi that symbolizes the limitless love and support that siblings share with one another. This collection embodies what Raksha Bandhan is all about and how Spykar truly believes in offering the latest for the young and restless. More than just a gift, it’s a bond—a celebration of trust and togetherness.

Traditionally, Raksha Bandhan, India’s most endearing festival, has been associated with brothers gifting their sisters. However, this year, Spykar aims to challenge this norm by celebrating the infinite bond shared by siblings. Recognizing the unique and powerful tie between siblings based on care, joy, and selfless affection, Spykar seeks to establish a more inclusive Raksha Bandhan celebration.

“Raksha Bandhan is a festival that resonates with sibling love in its most pristine and powerful form,” said Sanjay Vakharia, Co-Founder and CEO, Spykar. With “Threads Of Love” we want to contribute to building a platform where people can thank their siblings for being in their lives. Spykar is proud to be associated with this timeless connection between siblings, capturing the spirit of being ‘Young and Restless’.”

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For Spykar, Raksha Bandhan is not just any festival; it is a celebration of siblinghood. Now, celebrating that very essence, Spykar urges its customers to share their warm, heartwarming moments of Raksha Bandhan celebrations on social media with the hashtag as part of their #ThreadsofLove campaign.