Social media sensation Orry is PVR INOX’s new brand ambassador. Well-known amongst the populace for his vibrant personality and connections with Bollywood, it comes as no surprise that he loves going to the movies and the complete experience that comes with it – the buttery popcorn, the comfortable seats and the cosy experience.

PVR INOX, known for their recliner seats, gourmet food and advanced sound systems, provide Orry with the experience he seeks in their latest campaign film. The multiplex cinema chain is well-known for introducing new and innovative cinema experiences from luxury screening to large format screens like IMAX, 4DX, and more.

The film shows Orry walking out of the movie hall with the paparazzi surrounding him, asking how the movie was. He goes into a flashback that shows him seated comfortably, with cushions, a blanket and a bucket of popcorn he loves. As he comes back to reality, he says, “Let’s just say it was ‘Orryginal’, just the way I like it!”