A developed nation’s journey can only begin if they commit to positive changes. With this belief, the Health Factory launched its new campaign “#SmallChangesBigImpact for a Viksit Bharat,” honouring India’s 77th Independence Day.

The campaign focuses on the power of small, everyday changes, stemming from thoughtful, responsible, and informed choices, resulting in the nation’s progress. The film opens with a voice acknowledging the collective dream of attaining a Viksit Bharat.

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As the film progresses, different scenarios are presented, like making UPI transactions instead of giving cash, labelling trashcans for proper waste disposal,  looking at the ingredients instead of labels while buying groceries, and not tapping that suspicious WhatsApp link that promises you 1 crore rupees.

The film concludes with a call to action saying, “Aadatein badalna aasan nahi, but badalna padega. Tabhi toh desh badlega… Tabhi toh hoga viksit Bharat. (Changing habits is not easy, but it has to happen. Only then with the nation change… only then will the nation develop.)”

Vinay Maheshwari, CEO of The Health Factory, said, “This Independence Day, our campaign serves as a reminder that every individual has the power to contribute to the nation’s growth. By making informed choices, being aware and fostering better habits, we can collectively work towards the vision of a Viksit Bharat.”