Filing a claim has always been a tedious process, filled with paperwork, evaluations, investigations and a stressful waiting period for it to be approved. Digit Insurance’s latest brand campaign emphasises that their claim approval is just a video proof away.

The ad features Virat Kohli as an uncle (chachu). It shows him and his niece facing an unexpected problem when a mischievous monkey damages their beloved Vespa. Expecting a long and complicated insurance claim process, they contact Digit Insurance’s Customer Happiness team. They are surprised to learn that they just need to upload a video of the damage. They exclaim with delight, “That’s It!” The representative cheerfully responds, “That’s Digit!”

In FY 2023-24, Digit Insurance settled over 1,200 two-wheeler claims caused by monkey damage, marking a 43% year-on-year increase, with payouts exceeding Rs 40 lakh.

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Tanya Marwah, Head of Marketing & Corporate Communications of Digit Insurance, said, “The aim of this ad campaign was to showcase how fast and delightful the claims experience is even when it comes to small-ticket claims of two-wheelers. Claims is the ultimate moment of truth for any insurer and Digit’s focus is always focused on customer delight when they experience our claims servicing.”