Bollywood actress Ananya Panday and star cricketer Shubman Gill, have signed on as Beats’ new brand ambassadors in India. The company has launched a new lineup of products in the country, including the much-anticipated Beats Solo Buds, Beats Solo 4, and Beats Pill.
To mark this release, Beats has unveiled its first India-focused campaign featuring Ananya and Shubman, both of whom are admired figures in Indian entertainment and sports, especially among Gen Z audiences.
Ananya Panday, known for her versatile acting in Bollywood, shared her excitement about being part of the Beats family. She said, “Music has been an essential part of my life, whether I am working out, preparing for a role, or simply unwinding. As someone who has been using Beats growing up, I am excited to be part of the Beats legacy and their journey into India.”
Similarly, cricket sensation Shubman Gill said, “Beats is a brand that has the same commitment and dedication to performance as I do. I look forward to the great things that Beats has planned for India!”
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Chris Thorne, Beats’ Chief Marketing Officer and Head of Product, spoke about the collaboration and praised Ananya and Shubman’s dynamic personalities and strong connection with the younger generation in India, which make them the ideal ambassadors for Beats.