FCB Kinnect has a new Group Executive Creative Director (South). Nishant Pratap has been appointed to this leadership role by Neville Shah, recently hired as the Chief Creative Officer of the creative agency. Pratap will lead the creative efforts at FCB Kinnect’s Bengaluru office.

Before joining FCB Kinnect, Pratap was Executive Creative Director at Ogilvy India. He has also held roles at McCann Worldgroup and Lowe Lintas and worked on major brands like Tata Sky, Britannia, TVS Apache, and Tanishq. Some of his standout campaigns include #HeeraHoTum for Tanishq, #YouDoYou for Fastrack, and India’s first depression awareness campaign for The Live Love Laugh Foundation, featuring Deepika Padukone.

With 19 years of experience, Pratap has won recognition at events like the D&AD Awards and Cannes Lions. In addition to advertising, he is a published poet and spoken word performer and runs a YouTube cooking series called GastroPup.

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Rohan Mehta, CEO of FCB Kinnect, expressed his excitement about Pratap’s arrival, emphasizing his creative skills and leadership. Shah said, “Nishant is here to help bring our new vision to life. He brings with him a wealth of experience and a warm approach to leadership. Nishant will strengthen our reputation as a creative powerhouse delivering great value for our clients through great ideas.”

Pratap, in his new role, said he’s eager to work with the talented team and create impactful, joyful work for FCB Kinnect.