FabriCare, known for dealing with performance fabrics, has launched its new campaign for Blackout Curtains with Bollywood’s power couple Ranbir Kapoor and Alia Bhatt. This has been conceptualised by 82.5 Communications and directed by ace filmmaker Karan Johar under his banner Dharma 2.0.

The campaign showcases FabriCare’s supersoft curtains, which block 100% of external light, ensuring style and privacy enter homes without the need for conventional blackout linings. The campaign will go live across TV, digital and print this month.

Ajay Arora, MD, D’Décor Home Fabrics, said, “FabriCare’s blackout curtains mark a revolution in the Indian market as these aesthetically pleasing curtains address the functional needs of high-end homes and hotels.”

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Karan Johar shared his excitement about working with Ranbir and Alia. He felt that their on-screen chemistry brought the entire campaign alive. Ranbir and Alia, brand ambassadors of FabriCare, praised the curtain’s aesthetics and convenience, calling it perfect for people who value innovation, privacy and luxury.