Vikram Chandratrey, the former Director of Marketing for Indonesia at Mondelez International, has been appointed Vice President of Marketing for the ready-to-drink (RTD) category at Tata Consumer Products Limited (TCPL) in India.
Chandratrey relocated from Jakarta to Gurugram to lead the marketing teams of brands like Himalayan Water, Tata Gluco+, and Tata Copper+. He has 18 years of experience in sales and marketing in emerging markets (India and Southeast Asia) and is an expert in building and growing brands in complex business environments.
At Mondelez, Chandratrey served for over 11 years in several positions, including Marketing Director and Head of Marketing Indonesia & Oreo South East Asia. He also served as the Head of Innovation and Equity for Southeast Asia during his tenure.
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At Tata Consumer Products Limited (TCPL) in India, the ready-to-drink (RTD) category consists of beverages prepared for immediate consumption without needing preparation.