Fashion brand Wrogn has roped in Virat Kohli to introduce the  ‘Love is Respect’ campaign, highlighting the importance of respecting relationships, especially those with women. In the campaign, Virat is seen walking through the seasons, indicated by the wide range of season-appropriate clothing provided by Wrogn, talking about how he has never seen men show affections towards their significant others.

Virat then goes on to tell the viewer that he has seen Indian men change over time as they open more doors, walk hand-in-hand, and share chores with their wives, signifying that love is respect, and love is behaviour. This initiative celebrates positive societal changes where men increasingly treat women as equals.

Anjana Reddy, Founder of Wrogn, remarked that the campaign honours those who have adopted respectful behaviours, while also promoting awareness about the importance of mutual respect in partnerships. She said, “If you genuinely love someone, you simply can’t be disrespectful to her.”

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Virat Kohli, Wrogn’s brand ambassador and partner, described the campaign as one of the most gratifying he has participated in. He stated, “You can’t hurt a person and then expect love in return.” Fisheye Creative Solutions from Bangalore developed the campaign, which has collaborated with Wrogn since its inception in 2014.