Mukesh Bansal, the entrepreneur behind Myntra and Cultfit and the former president of Tata Digital, has launched a new artificial intelligence startup, Nurix AI. He recently secured $27.5 million in seed funding as an early investment from Accel and Silicon Valley-based General Catalyst.

Nurix AI emerged from Bansal’s incubator Meraki Labs, which develops AI agents tailored-made for enterprise applications, initially focusing on sales and customer support. Bansal told media channels that the company’s AI solutions, including its proprietary human-like voice and reasoning capabilities, have improved efficiency and reduced costs by 25-50%.

Currently, the startup has a 20-member team and is pursuing acquisitions in the U.S. to improve its AI capabilities. Bansal believes that customised AI holds a lot of importance in India as it has a competitive advantage in technology services. He also compared the current AI boom to previous technological waves such as Y2K and cloud computing.

Also Read :- Palo Alto Networks Promotes BC Nachiket as Enterprise & Value Partner Marketing Manager, India & SAARC

The startup’s ownership is shared among investors, the founding team, and employees. Bansal’s Meraki Labs also participated in the funding round, adding to its portfolio of investments, which includes Groww and Skyroot Aerospace.

Subrata Mitra, partner at Accel, praised Nurix AI’s approach to integrating AI with existing enterprise workflows. Deep Nishar, Partner at General Catalyst acknowledged Nurix’s potential to become a key partner for companies that are aiming to leverage the true power of AI.