House of Tata’s revered atelier, Zoya, recently released its signature collection, ALIVE, inspired by the untamed beauty of wildflowers. Sonam Kapoor is its brand ambassador, who wore the ‘Dancing in the Wind’ necklace from Zoya’s ALIVE collection at the launch. The collection exudes optimism and offers a poetic tribute to the Zoya woman—free-spirited, strong, and graceful.

The collection’s centrepiece has the Zoya Bloom Cut, a signature gemstone cut representing a landmark innovation in jewellery design. It took nearly a year of craftsmanship and looks akin to a wildflower in bloom, capturing the essence of life unfolding.

The Maison’s design language is expressed through a carefully sourced gemstone palette, including champagne diamonds, lemon yellow quartz, Swiss blue topaz, golden citrine, green tsavorites, and lilac amethyst. Additionally, intricate techniques, such as fretwork, structural links, and woven mesh, have been used to give it the form of a bouquet.

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Titan’s Chief Design Officer, Revathi Kant, said, “ALIVE epitomizes Zoya’s approach to creating a signature in the world of luxury. At Zoya, colour is not merely an element—it’s our muse. Innovating with fresh and unexpected colour combinations and gemstones in this collection breaks new ground in jewellery design, a formidable challenge that pushes boundaries to achieve the seemingly impossible, while preserving the signature grace and timeless luxury that Zoya is known for.”