The Coca-Cola Company has appointed Shantanu Gangane as the Senior Director of Integrated Marketing Experience (IMX).

Gangane expressed his excitement about the new role through a LinkedIn post. He wrote, “Super stoked to share with you a new chapter that has started in my life with The Coca-Cola Company as IMX (Integrated Marketing Experience) Lead. Grateful for the amazing mentors who have supported me.”

With more than two decades of marketing expertise, Gangane has held several roles in major firms. Before joining Coca-Cola, he served as the Head of North Labels and Vice President of Marketing at Universal Music Group. His previous positions include Chief Marketing Officer at Viu India (the OTT platform by PCCW Media) and Head of Marketing & Research at Times Network, where he managed brands such as Times Now, ET Now, Movies Now and ZOOM.

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Gangane has Bachelor’s Degree in Commerce from Podar College of Commerce and Economics, and an MBA in Marketing Management from Welingkar Institute of Management.