Crocs, known globally for its comfort and style, has launched its ‘Share the Joy’ campaign with Bollywood stars and Crocs Squad members Vedang Raina and Rasha Thadani. The campaign celebrates the festive season by capturing togetherness and personal expression through Crocs and Jibbitz charms.

The campaign’s main video shows the cast enjoying a festive house party with stylish outfits, fun moments, and lots of selfies. The video is set to the song “Gulzar” by Natania featuring Subhi. It combines tradition with spontaneity and inspires everyone to embrace the festive spirit. Gen Z influencers like Riya Kohli, Pratiksha Shetty, and Joan Rai also feature in the video. Crocs sends out a clear message with this campaign–whether Indo-Western or traditional, Crocs can complement any style.

Yann Le Bozec, Marketing Vice President of Crocs ROW & Hey Dude International, stated that with the ‘Share the Joy’ campaign, they want people to experiment with fashion and embrace their unique style with Crocs.

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The campaign, conceptualised by Kulfi Collective, blends traditional charm with a youthful vibe, making it true to Crocs’ bold and expressive personality. Akshat Gupt, Co-founder and Chief Creative Officer at Kulfi Collective, said, “The ‘Share the Joy’ campaign captures all this magic and fun, while keeping the youthful and bold spirit of Crocs at its heart. We’re excited to have collaborated with Crocs again to showcase the brand as the ultimate accessory to express one’s unique style”

Launched on 9 October 2024, the campaign will be featured across social, digital, retail, and e-commerce channels.